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After completing his PhD in Hobart, art lecturer and printmaker Mohd Fauzi Sedon, returns for his second solo exhibition at NN Gallery from 28 August - 28 September 2008.
NN Gallery is pleased to welcome back Dr Mohd Fauzi Sedon for his solo exhibition entitled Sweet Flavours. Upon completion of his PhD in Fine Arts at the University of Tasmania, Australia, Dr Fauzi continues to explore themes relating to consumerist culture, this time using the doughnut as an iconic symbol of allure, in a series of printwork using silkscreen and stenciling techniques.
From his first solo in 2004, Dr Fauzi arranged an installation of works of coloured bar codes printed on cardboard replete with attached tags of miniature laminated barcodes with Please Take One printed on the back for viewers to take with them as they view the exhibition .The exhibition in its totality resulted in a heightened sensory experience of the existing weighty bombardment of product advertising, of signs and symbols in popular culture.
The new body of work makes iconic of the doughnut. Again Dr Fauzi applies a precise printing technique on paper as well as transparent sheets to create an installation of subject. Six and more layerings of colours are employed, in primary tones to show the variations of the subjects set against the compositional ingredients that make up the doughnut.
The image of the doughnut is repeatedly duplicated in groupings of three or more or in a singular format to vividly imprint the doughnut into the viewer’s psyche. In the same vein of iconic artistic statements of popular culture of the twentieth century, like the Campbell soup and Brillo boxes by Warhol, Dr Fauzi’s works render the doughnut as central to its fifteen minutes of fame as a much desired object.
Readily available in many cultures in variable flavours yet universal in its round shape with a centered hole, the doughnut is easily recognizable around the world as a sweet snack made of flour and dipped in sugar ready for that quick sugary fix. However in today’s more sophisticated consumerist culture, doughnuts have taken on a life of its own with the introduction of more innovative flavours adhering to higher taste and sophisticated demands.
Such demands allude to the chase and challenges faced in today’s consumer culture, glossed in shiny happy colours to more health conscious environmentally friendly products and packaging all in order to attract and entice the consumer. This demonstrates in many ways the abundance of choice in today’s market, so much so that sometimes today what is packaged may not necessarily reflect the contents of the box.
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